Big Data Analytics: Understanding the Use Cases

Big data analytics: The term big data got its name because we can find it everywhere — It’s in the emails we exchange, the posts we make, and the items we purchase online. It’s in the locations we travel to and the health records we keep. It’s in the data we generate from our social media posts and the sensor data we collect.

The explosion of big data means that we have access to an unprecedented amount of information. It has generated opportunities for businesses to develop new products and improve existing offerings. It has also created new challenges for big data companies, as they attempt to find ways to take advantage of all this data without overwhelming people with too much information.

The good news is that big data is not only here to stay, but it is also here to help. Big data can be used for positive change, whether it be improving health outcomes or reducing costs and improving service.

This article will provide an overview of how big data companies explore their uses.

What is Big Data Analytics?

Simply put, big data analytics is how big data is analyzed and stored in a digital format. Big data is not only stored but is also analyzed and processed in real-time. It is the result of collecting large volumes of data, whether it be from sensors, human interactions, financial transactions, or media content. Big data has created a new world for businesses to explore. It has provided an opportunity to understand customer needs and behaviours, and it has also allowed companies to engage customers on a deeper level. However, big data has not been universally embraced. Many people have concerns about how big data companies will use this vast amount of information. Some have even likened big data to the “GPS system in your brain” as it can be used to track and record every move we make.

Big Data Analytics and Business Analysis

Big data has become a key driver for business analysis. Traditionally, companies would collect data and analyze the data at a later time. Business analysts would typically spend months poring over data in order to interpret the information and create reports that would help to drive decision-making. Big data, on the other hand, allows business analysts to process and analyze data as it is being generated, rather than waiting for the data to come in. This means that analysts are able to respond to changes in real-time and make adjustments as needed.

For example, imagine that a business is analyzing data in order to determine the best time to send out a marketing email. Traditionally, this process would require gathering data from customers, entering the data into a spreadsheet, and then performing calculations in order to determine when the best time to send the email would be. Using big data, the business could set up a campaign rule that triggers every time a customer interacts with an email. The information collected by the campaign rule could include things such as when a person clicks on an email, whether a person forwards an email, and how long a person spends reading a particular email. The business could then analyze the data to determine what kind of content performs the best and sends out the emails at the optimal time.

The ability to analyze data as it is generated has led big data to become a key driver for many business processes.